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Research papers

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010
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Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/catching-up-with-web-tv


Research papers

Appreciation scores!

Ster, in close consultation with MarketResponse Nederland BV and 2Gather, set up a study to measure the effect of the Television Context on advertising effects. The fieldwork was conducted by Intomart GfK.This paper discusses this study, providing an...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Bas de Vos, Frans Kok
Company: MarketResponse Nederland BV
June 23, 2005
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Citation

de Vos and Kok (2005a, June 23). Appreciation scores!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/appreciation-scores-